Metro Atlanta is a dynamic and thriving region that competes globally for business and talent. To ensure the region’s economy remains strong, ARC manages CATLYST, the region’s economic competitiveness strategy.
With a core goal of empowering upward economic mobility for all, CATLYST is a strategy designed to improve regional competitiveness and collaboration throughout the 10-county region. CATLYST will ensure that metro Atlanta has good jobs, a well-trained workforce, and the regional collaboration needed to invigorate economic growth.
It all happens through the work of project teams consisting of leaders from across the region’s public, private, and nonprofit spheres. Work began in 2017 with an evaluation of the region’s economy, including data analysis and extensive outreach (interviews, focus groups, public forums, and workshops). This work built on the 2012 Regional Economic Competitiveness Strategy.
After the initial planning and outreach, the priorities were divided into four pillars, or areas of focus. These pillars were defined by the needs of individual residents, and each one is of equal importance for achieving balanced, stable economic development. Each pillar has been assigned a project team that will set goals and do the necessary work to reach them.
Here is a look at one project underway for each of the four pillars:
Employed & Engaged
Project: Ramping up efforts of the regional Marketing Alliance, which convenes the region’s economic development organizations to promote metro Atlanta as a top destination for businesses looking to move or expand.
Prepared & Productive
Project: Analyzing the root causes of disconnected and displaced workers to determine barriers to employment and identify approaches that might ease pathways to good jobs.
Healthy & Housed
Project: Identifying effective affordable housing strategies to support work being done across the Atlanta region to increase the availability of quality, affordable housing.
Connected & Resilient
Project: Studying the causes of poverty in metro Atlanta by analyzing data and reviewing relevant research.
More information about CATLYST can be found on the ARC website.